As a couple of Aussie guys who started out with zero on-camera experience (or confidence), no idea what we were doing and very little patience – we had to find it.
If you’re anything like us – you’ve probably realized that trying to grow like the most successful ‘Creators’ is like trying to catch lightning in a bottle. Many do it through sheer persistence, time and that special kind of luck that only the most gifted presenters tend to attract.
We had none of that (except maybe the persistence), so we approached it like entrepreneurs – testing everything, learning and building systems we could use to maximize results and minimize the inputs required to get there.
Snapshot of realtime views in last 48 hours: Sep 2024.
Fast forward to now and we’ve used those systems to grow the Primal Video YouTube channel to 1.6M+ subscribers, uploading just 1 optimized video per week and keeping FAR away from that dreaded content hamster wheel many people get stuck on.
Snapshot of lifetime stats: Sep 2024 (please see our earnings disclaimer).
Creating content for other platforms.
Our absolute favorite ‘feature’ of YouTube?
YouTube is the only platform that measures the life of your content in years, not hours or minutes
Why waste time creating podcasts that don’t generate new traffic, or social media content that disappears a few hours after publishing? On YouTube, with the right process and a bit of optimization work upfront your videos can generate views and subscribers for years after you release them.
We’ve got videos released back in 2016 (like this one), still generating views for us today!
If you made it here, you probably already know that’s not the case. YouTube is still the #2 most visited website in the world, behind only Google – and a well-optimized YouTube video can get you to the top of organic results on BOTH platforms, like this:
Optimized YouTube content can also get you to the top of Google results, generating traffic from both platforms.
We removed the row of paid ads from these screenshots to fit here, but you get the point!
And check out where the leading social platforms ranked in the list of top websites worldwide by visitors in July 2024:
Source: SEMRush Most Visited Websites by Traffic in the world for all categories: July 2024.
That’s just a recent snapshot of website visitor data specifically (doesn’t even include app traffic) – but it’s even cooler when you see how YouTube has not only held it’s position over the years, it’s grown its lead substantially. (If you like numbers, check out this video!)
Regardless of how competitive your potential niche, there are simple tactics to find and target video topics that can outperform even the most established YouTube channels. The key is to start there, and as your new channel builds a reputation of delivering value to viewers (through metrics like watch time, engagement, subscriptions etc.), YouTube will make it easier to target larger and larger topics.
Think of it like starting up a flywheel – it can take some time to get things moving at first, but each optimized video you release spins the wheel a little faster, speeding up over time and unlocking easier & faster growth. Every upload adds to your library of content, with each video acting like a fishing hook in the water – ready for your target audience to find right as they need it.
With the right strategy and process, it’s certainly not too late to start. The biggest regret we hear is not starting sooner!
As long as your target audience has challenges, questions or pain points you can help solve that they’re actively looking for – then YouTube is the #1 way to help them find you, reliably and replicably for the long term.
Get all the training and resources you need to build each part of your YouTube & revenue growth engine. Learn to create high quality videos faster, optimize for YouTube growth at every stage of the process, and maximize revenue with new, automated income streams.
While each library may look a lot like a course, don’t be fooled – these libraries are designed so you can jump into what you need *right now*, get results, and return later when you’re ready to level up again so there’s no need to block out weeks in your calendar.
Learn to grow your audience on YouTube and maximize your traffic, optimizing your videos at every stage in the process from planning to release.
Learn how to produce better quality videos faster, without all the extra fluff you'll never need. It's your fast-track film school for YouTube growth.
Leverage your traffic to switch on new revenue streams, grow existing ones, and build automated systems to scale them all up.
Plus, your ticket to join...
Forget those noisy, time-sucking, spammy communities you’ve tried in the past.
The Accelerator Community is built VERY different.
As a structured, paid community, you’ll only find other ambitious action-takers. You won’t be surrounded by others looking for lazy answers or personal hand-holding – these are real, business-minded creators and entrepreneurs on a similar journey to yours.
Everyone is here to get better results; sharing what’s working for them, learning from the experiences of others, and supporting where they can.
We’re pretty damn proud of this group.
With the extra support to keep you moving.
We run monthly group calls live to answer questions and help get you unstuck. They’re also a great opportunity to connect with other members!
Join Accelerator for an entire year at just a fraction of what it would cost to hire us for a day.
Plus, join today and your membership rate will never increase for as long as you’re a member, even when we raise the price in future!
Learn to grow your audience on YouTube and maximize your traffic, optimizing your videos at every stage in the process from planning to release.
Learn how to produce better quality videos, faster. It's your fast-track film school for YouTube growth.
Leverage your traffic to switch on new revenue streams, grow existing ones, and build automated systems to scale them all up.
Plug-and-play execution templates, resources and guides for every part of your YouTube engine, ready to download and implement.
Join the exclusive community of amazing entrepreneurs & business owners sharing their expertise, experience and support.
Live group calls each month for feedback or to help get you unstuck.
Access exclusive behind-the-scenes insights from Primal Video & our YouTube channel to see what's working for us (and what's not!)
Recover all that lost time researching the latest gear, software & tech, with our latest recommendations in one place.
Eligible to join the Accelerator Affiliate program and earn recurring commissions for referring new members.
Justin (the Chris-Martin-looking guy on the right) is the ‘video guy’, with top-level credits and distribution strategy on international film, documentary, broadcast & extreme sports productions. Now the face of Primal Video, he started out with zero experience in front of the camera and has finally learned to ditch the ‘deer-in-the-headlights’ looks (seriously – if he can do it, anyone can.)
Mike (dashing gentleman on the left*) has a background that’s a little less exciting but probably far more important* [*Mike’s edits] as the detailed process and strategy guy, bringing his business development, strategy and online marketing experience into the mix.
Together with their small team, the two brothers have built a 7-figure automation-driven online business, grown a community of over 1.7 million subscribers, attracted more than 150 million views on YouTube, and developed recurring income models that grow the business while they sleep.
Now, they teach other entrepreneurs and creators to do the same.
Justin (the Chris-Martin-looking guy on the right) is the ‘video guy’, with top-level credits and distribution strategy on international film, documentary, broadcast & extreme sports productions. Now the face of Primal Video, he started out with zero experience in front of the camera and has finally learned to ditch the ‘deer-in-the-headlights’ looks (seriously – if he can do it, anyone can.)
Mike (dashing gentleman on the left*) has a background that’s a little less exciting but probably far more important* [*Mike’s edits] as the detailed process and strategy guy, bringing his business development, strategy and online marketing experience into the mix..
Together with their small team, the two brothers have built a 7-figure automation-driven online business, grown a community of over 1.7 million subscribers, attracted more than 150 million views on YouTube, and developed recurring income models that grow the business while they sleep.
Now, they teach other entrepreneurs and creators to do the same.
We’re constantly updating the resources in Accelerator to ensure they reflect what’s working now and expanding the library with training on new systems & processes we’re using to run Primal Video as we grow. With all that, the monthly members-only calls and other bonus sessions we often run, the subscription model ensures we can sustainably invest in keeping Accelerator the #1 resource for YouTube growth.
We’re with you – we’ve got a ton of courses we’ve purchased that will probably never make it off the to-do list.
We know that real results come from taking action. Rather than creating another A-Z course you need to slog through before implementing anything, Accelerator is built as a comprehensive resource library you can dive into anytime, get what you need to help you move forward, and then come back when you’re ready to level up again.
Accelerator is not about vanity metrics. It’s about generating real results for you & your audience, as efficiently as possible – like a strategic business owner.
If your goal is just to hit massive subscriber/view numbers and you’re not concerned with the time or cost to get there, or if you just want a creative outlet and don’t really care about revenue or other tangible results – our approach probably isn’t a fit.
Our take? What good is a huge subscriber count or massive view volume if you’re not actually attracting the right audience, generating real revenue to build the business you want to run, or making a meaningful impact for the people you want to help most?
These systems can be applied across almost any market or niche, but success is defined differently for everyone. From Primal Video with a small team and 7-figure business at 1.7M+ subscribers, to the local sole-trader real estate agent with 50 subscribers attracting 20 super targeted views a month that bring in tens of thousands in extra monthly deal commissions – Accelerator is full of members everywhere in between, tailoring the system to work for them.
We found with the right system you can grow reliably with just one optimized video a week – that’s how we got to 150M+ views and 1.6M+ subscribers (…and counting!)
No problem! That’s why we included an entire section on Video Creation. Consider it your fast-track film school, covering how to create high quality videos, using whatever gear you have.
And if you’re nervous stepping in front of the camera – trust us when we say that if Justin can do it, anyone can (before we started he was the guy behind the camera for a reason! ). With a little practice, it didn’t take him long to lose the ‘deer in the headlights’ look.
We’re certainly not natural-born presenters here at Primal Video, but we use the simple frameworks inside Accelerator to make life much easier.
Nope. You can start with the gear you have, following the training inside the Video Creation resource library to maximize your results (including smartphones and webcams!)
Accelerator is a resource library, not a linear course. You get access to everything instantly, so you can dive into exactly what you need, when you need it.
Probably, yes! But don’t worry, we always take care of our members. Even though the price may go up in future, your price will remain the same as the day you joined as long as you maintain an active subscription.
Nope, you can cancel any time! You’ll have full access until the end of your current billing period.
If everything above resonated with you and you’re genuine about putting in the work, we’re very confident that you’ll love Accelerator just as much as our other awesome members.
And to make jumping in a complete no-brainer, we’ve got a 30 day ‘no tire kicker’ full-refund policy:
If you join Accelerator and make a genuine effort to implement what’s inside but are still unhappy with your purchase for any reason, let us know within 30 days. All we ask is that you demonstrate you’ve put in the work to actually try things out, and we’ll virtually shake hands, issue a full refund and go our separate ways!
No problem! Feel free to reach out to our awesome support team at [email protected].
We’re constantly updating the resources in Accelerator to ensure they reflect what’s working now and expanding the library with training on new systems & processes we’re using to run Primal Video as we grow. With all that, the monthly members-only calls and other bonus sessions we often run, the subscription model ensures we can sustainably invest in keeping Accelerator the #1 resource for YouTube growth.
We’re with you – we’ve got a ton of courses we’ve purchased that will probably never make it off the to-do list.
We know that real results come from taking action. Rather than creating another A-Z course you need to slog through before implementing anything, Accelerator is built as a comprehensive resource library you can dive into anytime, get what you need to help you move forward, and then come back when you’re ready to level up again.
Accelerator is not about vanity metrics. It’s about generating real results for you & your audience, as efficiently as possible – like a strategic business owner.
If your goal is just to hit massive subscriber/view numbers and you’re not concerned with the time or cost to get there, or if you just want a creative outlet and don’t really care about revenue or other tangible results – our approach probably isn’t a fit.
Our take? What good is a huge subscriber count or massive view volume if you’re not actually attracting the right audience, generating real revenue to build the business you want to run, or making a meaningful impact for the people you want to help most?
These systems can be applied across almost any market or niche, but success is defined differently for everyone. From Primal Video with a small team and 7-figure business at 1.6M+ subscribers, to the local sole-trader real estate agent with 50 subscribers attracting 20 super targeted views a month that bring in tens of thousands in extra monthly deal commissions – Accelerator is full of members everywhere in between, tailoring the system to work for them.
We found with the right system you can grow reliably with just one optimized video a week – that’s how we got to 150M+ views and 1.6M+ subscribers (…and counting!)
No problem! That’s why we included an entire section on Video Creation. Consider it your fast-track film school, covering how to create high quality videos, using whatever gear you have.
And if you’re nervous stepping in front of the camera – trust us when we say that if Justin can do it, anyone can (before we started he was the guy behind the camera for a reason! ). With a little practice, it didn’t take him long to lose the ‘deer in the headlights’ look.
We’re certainly not natural-born presenters here at Primal Video, but we use the simple frameworks inside Accelerator to make life much easier.
Nope. You can start with the gear you have, following the training inside the Video Creation resource library to maximize your results (including smartphones and webcams!)
Accelerator is a resource library, not a linear course. You get access to everything instantly, so you can dive into exactly what you need, when you need it.
Probably, yes! But don’t worry, we always take care of our members. Even though the price may go up in future, your price will remain the same as the day you joined as long as you maintain an active subscription.
Nope, you can cancel any time! You’ll have full access until the end of your current billing period.
If everything above resonated with you and you’re genuine about putting in the work, we’re very confident that you’ll love Accelerator just as much as our other awesome members.
And to make jumping in a complete no-brainer, we’ve got a 30 day ‘no tire kicker’ full-refund policy:
If you join Accelerator and make a genuine effort to implement what’s inside but are still unhappy with your purchase for any reason, let us know within 30 days. All we ask is that you demonstrate you’ve put in the work to actually try things out, and we’ll virtually shake hands, issue a full refund and go our separate ways!
No problem! Feel free to reach out to our awesome support team at [email protected].
Ready to finally make YouTube work for you, and build a sustainable engine for views & subscribers without the guess work or the need to go 'full-time creator'?
As with anything worth doing, it will take work - but having done it ourselves we can say the results are well worth it.
We'll be here to support you every step of the way.
Made it all the way here and still have questions?
Reach out to our awesome support team at [email protected]!
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