The right tools can easily 10X your results in every area of your business.

Here, you'll find a curated list of all the gear, software, systems & resources we've tried, tested in our business and recommend to clients.

Many of the products and services listed on this page are absolutely critical to the way we run Primal Video. Everything has been battle tested in our own business, and either helped us get to where we are today - or is currently being used to take Primal Video to the next level.

It goes without saying that we only ever recommend resources we know and trust, but before we dive in - an important disclosure:

Some of the links below are affiliate links, which means that if you choose to make a purchase, we will earn a commission. If you do decide to make a purchase, don't worry - this commission comes at no additional cost to you! You’ll just be helping to support Primal Video. In fact, in some cases they may even save you money or give you additional bonuses we’ve negotiated.



Gear & Software to improve the quality of your videos, and create content faster.

Video Editing Software

Adobe Premiere Pro (Windows & Mac)

Premiere Pro is an absolute beast, in every sense. It's incredibly feature packed, integrates with the powerful Adobe suite, and has some amazing features for Professional editors. We use it for longer-form professional projects. Be warned: it's definitely not as well optimized as alternatives like Final Cut Pro and needs some serious hardware to get it running well!

Final Cut Pro (Mac)

If you're on Mac, Final Cut Pro is hard to beat! It's powerful, incredibly fast, and optimized from the ground-up to play nice with your Mac hardware. We use it mostly for short-form projects, and those where we don't need to work with a distributed team. It's hard to explain just how smoothly it works, suffice to say it's become a major reason I've seen people make the switch from Windows to Mac!

DaVinci Resolve

Without question, this is the best & most powerful FREE video editing software out there. It's professional video editing software without the price tag, featuring a full suite of PRO features, and the best color grading tools around! Great for anyone at an intermediate to advanced level, or someone looking to invest the time to learn a professional production tool.

Justin's Studio Setup



Tripods, Stabilizers & Gimbals

Smartphone Video Gear


Live Streaming Software

Live Streaming Gear

Travel Gear

Other Apps & Software


Resources to optimize your videos, maximize reach and generate traffic.


Systems & Tools to automate your business and introduce scalable revenue streams.

Email & Marketing Automation

ActiveCampaign - Email Marketing & Automation

The most powerful option (and what we use!)

With a TON of automation options and a list of features that leaves most other platforms in the dust - ActiveCampaign is our top recommendation for the majority of users (it's what we use at Primal Video!) Despite the huge range of options, the interface is intuitive enough to get up and running quickly, with the power to scale into all the more advanced automations you might dream up in future as your business grows.

ConvertKit - Email Marketing & Automation

Simple to use, but powerful intermediate option.

Incredibly simple to use, with one of the cleanest interfaces available and basic automations to perform a lot of simpler functions. It's so simple to get up and running, and perfectly designed for its target market (bloggers & creators), but its functionality is very limited compared to ActiveCampaign. We recommend it to those who would consider themselves more "tech averse", aren't going to be interested in much automation as their business grows, and generally don't resonate with the description of ActiveCampaign above!

Kajabi - Digital Commerce & Course Platform

Basic email features, but great 'all-in-one'.

We use Kajabi to host our digital courses and products (see the 'Digital Products & Course Platforms section), but it can also host your entire website and email list! The built-in email service is very basic, but it's a great option for anyone just starting out that also wants to start selling digital products and courses. It's a true 'all-in-one', with everything you'll need to start creating, marketing and selling!

Don't miss a thing!
Become a Primal Video Insider to stay in the loop.

Don't miss a thing!
Join the community now to stay in the loop.