producing everything from now-Netflix-featured documentaries, to music videos and extreme sports projects traveling the world with big wave surfer Mark Visser, filming his documentary TV series, 9 Lives.
Over the last few years I’ve also worked with top-level entrepreneurs, helping them create marketing videos for their businesses. (You know those Jeff Walker-style 3-part video series? You’ve probably seen at least one I was involved in, and the case studies to boot…)
Once my clients saw how effective videos were — how much money they generated and how fast, easy, and fun it was — they wanted to leverage video more and more. So they kept coming back, which was awesome!
The focus began to shift from how can I get more clients? to how can I help more people get the results they’re after?
That was back in 2014. And it’s still the Primal Video mission today.
His background’s in finance and start-ups so he added a completely new layer of efficiency and strategy to the operation.
Mike drove a top-down review of the entire business, which really wasn’t my thing. I’m generally a process-averse guy and I didn’t think it would make a difference.
...But I was wrong. (Hey, there’s a first time for everything, I guess!)
Implementing smarter systems & processes didn't just give us a one-time surge in productivity, audience growth or income...
It turned our entire business into an organic growth engine that worked for us 24/7. We could reach far more people, grow our business and multiply our revenue streams - all on autopilot, so we could focus on doing the things we love.
Who would've thought this guy might actually be useful?!