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Repurpose Horizontal Videos for IGTV (16:9 to 9:16 Vertical Video!)

Justin Brown

Justin Brown

Primal Video

Updated Feb 28, 2024

IGTV is out, and that means ANOTHER format to create content! Here’s several easy ways to repurpose horizontal videos for IGTV & get 16:9 to 9:16 VERTICAL video that WORKS!


Repurpose Horizontal Videos for IGTV (16:9 to 9:16 Vertical Video!)

IGTV is the new content platform on the block, and it brings with it the portrait 9:16 video format we’ve previously seen acceptable in Instagram Stories, Snapchat and other short vertical video equivalents!

BUT, with a new vertical format for long-form content, does that mean you need to start from scratch with no way to reuse your existing horizontal (16:9) content or footage?

Nope. There’s actually some simple ways you can easily, and effectively, repurpose 16:9 videos for IG TV. Whether it’s just short clips you’d like to use, or entire videos, we’re going to run through several simple ways you can repurpose YouTube videos for IGTV, or convert any other 16:9 video to 9:16 format for that matter!

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