How To Make Money On TikTok (TikTok Monetization Tutorial!)

In this guide, we’ll share how to make money on TikTok, step-by-step! 

TikTok is an insanely popular short-form video platform that quickly gained traction all over the world. It’s also an awesome opportunity for creators to make money online.

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There are lots of options when it comes to how to make money FROM TikTok (e.g. sponsorships, brand deals, affiliates), but in this guide we’re going to share all the ways you can get paid directly from TikTok. 

We’ll cover everything you need to know from TikTok monetization requirements to the step-by-step process on how to get monetized on TikTok. Find out why this is one of the best ways to make money online and start making money on TikTok STAT! 

Monetization on TikTok can be broken down into two main categories: Creator Next and TikTok Series. Let’s start by running through the different ways you monetize within Creator Next. 

TikTok Creator Fund

The TikTok Creator Fund was TikTok’s original monetization opportunity, designed to reward creators for creating high quality & engaging content. 

However it’s currently being phased out for bigger and better things.

So while it is currently a monetization option, if you’re not already a part of this program you won’t be able to cash in on it. 

TikTok Creator Fund description
Creator Fund is going away soon and is only available to the users who previously signed up for the program

TikTok hasn’t actually disclosed how much it pays TikTok Creator Fund users but some TikTok influencers have been openly disappointed. Creators have reported being paid around two to four cents per 1,000 views. 

Creator Fund Dashboard example in the TikTok website
Some TikTok influencers have not been happy with this particular monetization offering

The Creator Fund was also only available to eligible TikTok users in the United States, United Kingdom, Germany, Italy, France and Spain. 

So overall, you’ve probably heard of this program but unless you’re already a part of it – you won’t be able to join the TikTok Creator Fund. 

Creativity Program Beta

The Creativity Program is a new program that’s currently in beta. 

It was rolled out after complaints that creators weren’t making enough from the original Creator Fund.

Information page for TikTok Creativity Program Beta
One of the requirements to be eligible for this program is having a U.S.-based account

In fact, the key difference between the Creator Fund and the Creativity Program is that the new one is supposed to pay a lot more. 

TikTok have said creators have the potential to earn 20 times the amount compared to the TikTok Creator Fund earnings. 

So, what types of videos does TikTok want you to post as part of their Creativity Program?

Creators can earn a lot more money on TikTok with this new program!

The top thing they’ve mentioned here is that videos have to be over a minute long. This seems like TikTok are encouraging creators to make longer form content, which makes us wonder if they’re trying to compete with YouTube… 

Another thing to keep in mind is that this program is currently only available for creators based in the United States. 

Creativity Program Eligibility Requirements

There are a few requirements to be eligible for this program: 

  • Be at least 18 years old 
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the last 30 days 

Unfortunately Business TikTok accounts are not accepted and as we mentioned earlier, you need to be based in the U.S. 

Apparently the program will be rolled out in France and Brazil in the near future, so keep an eye out for this!

TikTok Creator Marketplace

The TikTok Creator Marketplace (also known as TCM) is the official platform for brand and creator collaborations on TikTok. 

It’s a place where brands can find you and you can find brands to create videos and earn some extra money.

TikTok Creator Marketplace information page
This is a great option if you’re starting out and learning how to monetize TikTok. 

It gives you all the details on what brands are looking for in their deals, you can negotiate on prices and when you upload a video you can link directly to that brand deal. 

Collaborate with brands and get paid

Basically it means that everything is coordinated within TikTok itself, making everything really straightforward. 

This is awesome because brand deals can get a bit painful with all the back and forth. So it’s great that TikTok has made this super easy with the Creator Marketplace. 

TikTok Live & Video Gifts

TikTok Live and video gifts are another great option when it comes to TikTok monetization. Our resident TikTok superstar, Jordana Grace, is a huge fan of these and regularly uses them on her TikTok account. 

So what are these virtual gifts and how do they work?

TikTok on a phone screen featuring That British Girl, Jordana Grace
This is a great way to earn money during your live streams!

On TikTok, users can buy coins. When you go live on TikTok, your viewers can buy you a virtual gift during that Live using their coins.

At the end of the Live, TikTok collates the gifts and converts those into diamonds (TikTok’s digital currency) which is converted into TikTok cash in your TikTok wallet which can be converted into real life money. 

You do have to wait until your TikTok wallet hits a certain threshold and then you can take out the amount as vouchers or cash. 

Jordana Grace explaining TikTok Live & Video Gifts
Receive gifts from your followers and eventually convert it to cash

It is a bit complicated, but it makes for a fun way for viewers to support their favorite creators. 

TikTok Live & Video Gifts Requirements

To be eligible for video gifts on TikTok, you’ll need to adhere to the following requirements: 

  • Live in a location where video gifts are available 
  • Be 18 years or older 
  • Have at least 10,000 followers and your account must be at least 30 days old
  • Have published a public video in the last 30 days 
  • Have an account in good standing 
  • Have a Personal account 

How to Turn On TikTok Video Gifts

If you meet those requirements and you’re ready to start making money with TikTok gifts, here’s how to turn the feature on. 

Make sure you’re logged into your TikTok account and then in your TikTok app, tap Profile at the bottom of the screen. 

Go to Menu at the top and tap Creator Tools. From there select Video Gifts. Set the Gifts setting to on, review the requirements and select Turn on Gifts

How to turn on TikTok Video Gifts information
Simply turn Gifts on in your profile to start receiving gifts

How to Make Money on TikTok Tips

Another TikTok monetization option is TikTok Tips. This feature allows your viewers to send tips to you directly through your TikTok profile. 

The best part? Creators get to keep 100% of the top amount (after processing fees!). 

TikTok Tip eligibility requirement info page
Receive and keep 100% tips directly from your viewers with TikTok Tip monetization option

This is great because even though receiving gifts and diamonds sounds like a lot of fun, content creators don’t actually earn that much through this method. 

So tipping is a more lucrative monetization option. 

TikTok Tips Eligibility Requirements

You can apply to receive tips on TikTok if you meet these requirements: 

  • Live in a location where Tips is available 
  • Be 18 years or older 
  • Have at least 100,000 followers 
  • Have a Personal account 
  • Have an account that’s in good standing 

How to Apply To Receive Tips on TikTok

If you’re eligible and want to apply to receive TikTok Tips, here’s how you do it. 

In the TikTok app, go to Profile at the bottom. Then go to Menu at the top and tap Creator Tools. From here, select Tips and go to Apply

Then just follow the onscreen instructions and keep in mind that if you don’t have one already you’ll need to set up a Stripe account.

How to apply to receive Tips on TikTok info page
Turn Tips on under your TikTok Profile

So that’s all the ways you can monetize on TikTok within Creator Next. The other way you can make money on TikTok is with TikTok Series. 

How to Make Money from TikTok Series

There’s another NEW way to make money on TikTok and that’s with TikTok series. 

Because this is a new feature on TikTok, we highly recommend checking it out as TikTok is always going to push their latest feature. 

So, what is TikTok Series?

Jordana Grace still with Skillshare and Patreon logos
Create Series of TikTok videos and make money

This is very similar to platforms like Skillshare and Patreon. You can basically sell a Series of content on TikTok. 

For example, our resident TikToker, Jordana Grace, is known as That British Girl on TikTok. Her content is about things you should know about when traveling to Australia. 

She can create new content or use her current content in Series relevant to this niche. 

That British Girl / Jordana Grace's TikTok Series playlist
You can use your existing content in TikTok Series

This could include things like the best cafes to check out or the best places to visit. That content can be put in a Series that can be sold on TikTok. 

Each Series can include up to 80 videos, with each video ranging from 30 seconds to 20 minutes in length. 

Viewers can gain access to the Series by purchasing it from TikTok through direct in-video links or via your profile. 

The best part is that creators can select the prices for each of their Series. So TikTok has done the hard work by setting everything up, and you get to decide on the price amount, how many videos you include and the length of those videos. 

TikTok Series Eligibility Requirements
The maximum number of videos you can put in a TikTok Series is 80 videos with a length of 30 seconds to 20 minutes

How to Get Paid on TikTok Series

You need to have earned an accumulated amount of at least $50 to be paid out. Then payment will be sent to you automatically on the 15th of each month. 

TikTok Series Eligibility Requirements

Sounds pretty good, right! So, what do you need to be eligible for this feature?

  • Be 18 years or older 
  • Have an account that’s at least 30 days old 
  • Have a Personal account
  • Have posted at least three public posts in the past 30 days 
  • Reach 1,000 views in the past 30 days 
  • Post original content (you can’t use other creator’s content)
  • Have an account that’s in good standing

Best Way To Make Money On TikTok in 2023?

Those are all the ways to make money from TikTok! 

So which way is the best? According to our resident TikToker, Jordana Grace, the best way to make money on TikTok is with live gifts. 

Why? Because she’s a big fan of working smarter, not harder and it’s super convenient that you can receive these gifts while going live and engaging with your audience. 

Jordana Grace surrounded by diamonds
Jordana Grace’s favorite TikTok monetization stream is live gifts aka diamonds

But it’s also super exciting to see where TikTok will take the new Series program! 

If you want to grow your audience even more, another option to look into is TikTok ads. These can be used to drive traffic to your TikTok account or from TikTok to your website or other social media platforms. 

Overall, it’s awesome that creators have so many options for TikTok monetization. If you’re looking for the best way to make money online, TikTok should definitely be on your radar. 

Now that you know how to make money on TikTok, check out our complete guide on How To Go Live On TikTok Like A Pro.

FAQ

How do you get paid on TikTok?

There are lots of different ways you can get paid such as through the Creativity Program (in beta), with TikTok live gifts, using TikTok Series and more! 

How much does TikTok pay per 1,000 views?

TikTok’s Creator Fund typically paid between 2 – 4 cents per 1,000 views. However TikTok is now rolling out the TikTok Creativity Program which is expected to pay up to 20 times more.  

How do I monetize my TikTok views?

If you want to monetize your TikTok views, you’ll need to join the TikTok Creativity Program. There are lots of other ways to make money on TikTok though, such as via TikTok rewards referral program, brand deals, tips, gifts and more. 


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