How To Go Live On Instagram Like a PRO in 2023!

If you’re wondering how to grow on Instagram, live streaming could be the answer! It’s a great way to connect and build a relationship with your followers.

Plus there are some great new Instagram features that will help you stream so much better than before. Which is we’re going to show you exactly how to go live on Instagram like a pro!

Important: When available, we use affiliate links and may earn a commission!

Instagram recently unlocked access for professional live streaming apps. This means you can now Instagram live stream using pro-level software like Ecamm Live, OBS Studio, vMix and Wirecast to name a few.

But that’s not the only way to go live on Instagram. There’s more basic AND more advanced options available. So there are great ways to go live for every type of content creator.

In this complete tutorial, we’ll go step-by-step through all the Instagram live streaming options & how to use them so you can pick the best one for you. You’ll be live streaming like a PRO on Instagram in no time.

Here’s what we’ll cover:

We’ll start with the easiest way to Instagram live stream and work up to the more advanced options.

Let’s get started.

#1: Built-In Instagram Live App

Using the Instagram app is a great option if you just need basic tools to create Instagram live videos.

To do this, open the Instagram app on your device and make sure you’re logged into your Instagram account.

How to go live on Instagram using the built-in app
You can Instagram live stream directly from the app

There are two different ways to access the built-in live streaming functionalities. Open Instagram and go to the main Instagram feed. Then:

  • Swipe right. Then down the bottom scroll across to Live.
    OR
  • Press the + button in the top right corner. Then down the bottom scroll across to Live.
Instagram main feed
Press the + button to access Instagram live tools

Setting Up Instagram Live Stream

Before you start the live broadcast, there are a few settings and tools you can set up.

Give Your Live Stream A Title

Press the top icon on the left side of the camera screen. This is where you can give your livestream a title. You can also add any brand partners if you’re partnering up for the live.

Adding brand partners to a live broadcast
Add a title and any brand partners if required

Set Your Broadcast Audience

Press the Eye icon in the left menu. This is where you can set your audience to public (meaning anyone can watch your live stream) or practice (meaning you can go live by yourself or with others but no one will be notified).

PRO TIP: If you select Practice under the Broadcast Audience, you’re still able to invite people into the practise stream. This means you can use this mode to run private live streams as well.

Broadcast audience in Instagram
Choose between a public or practise environment

Schedule Your Live Stream

Press the Calendar icon. This is where you can schedule your live broadcast video if you want. You can pick a date and time that you plan to go live.

Scheduling an Instagram live broadcast
You can schedule the live for a later date & time

Add Effects & Filters To Your Live Stream

At the bottom of the screen is the Go Live button (more on that later!). But if you swipe across, this is where you’ll see a bunch of effects and filters you can use in your stream.

Instagram live effects & filters
There’s a bunch of effects & filters available

How To Go Live On Instagram App

Once you’ve finished setting everything up, hit the Go Live button at the bottom of the screen to start streaming.

The Go Live button on Instagram
Tap the Go Live button when you’re ready

There are a bunch of tools you can use during your Instagram live video:

  • Add an image: Instead of just doing a ‘talking head’ stream, you can bring up visuals into your stream from your camera roll. This is awesome to make your presentation more interactive and engaging.
  • Mute: Tap the Microphone icon to mute your audio
  • Disable Video: Tap the Camera icon to turn off your video and have audio only
  • Reverse Camera: Flip your camera from front to back or vice versa
  • Filters & Effects: Tap the Effects icon and all the different presets will appear down the bottom of your screen
  • Comments: These will appear as a live feed on screen – you can interact and respond to them
  • Requests to Join: This where you’ll see if anyone has requested to join your live stream
  • Invite Guests: The Invite icon is where you can search for Instagram accounts and then send an invite for others to appear on your live
  • Questions: People can submit questions here rather than in the comments section, making it easier for you to filter through & answer questions
Add an image to an Instagram live
You can make your live video more engaging by using visuals

PRO TIP: You can lock down the exposure by tapping on a certain area of the screen. For example, if you tap on your face it will adjust the exposure for that area and then lock it in, so when you move around it won’t automatically make it lighter or darker.

As you can see, you do have access to some good tools & controls. But this method of live streaming is nowhere near as professional as the next two options!

So stay tuned if you’re looking for something more advanced!

#2: Professional Live Streaming Software Via Instagram Live Producer

This is a new mode on Instagram that allows you to create an Instagram live video from your desktop using professional live streaming software. Think Ecamm Live, OBS, vMix, Wirecast – any tools that allow you to create an RTMP stream.

Instagram is in the process of rolling out this new feature and at the time of writing this, we don’t have access. Luckily, our good friend Tiffany aka Coach Glitter was kind enough to give us a walkthrough!

Coach Glitter's Instagram page on desktop
If you have access to the feature, it will appear under Create

How To Go Live on Instagram Live Producer

To get started, log in to Instagram on a desktop computer. In the left menu select Create. If you have access to this feature, you’ll see the option to select Live video.

A window will appear where you can enter the live stream name and select your audience.

Just like when going live in the Instagram app, you can choose between a Public or Practice live stream.

Live video details in Instagram on desktop
Add the live video details and press Next

Once you’ve entered those details, hit Next.

Then you’ll have access to the live streaming information that you need to copy and paste into your live streaming software.

You’ll see your Stream URL and Stream Key

Now you can open up your live streaming platform.

In this case, Tiffany used StreamYard so we’ll run through that as an example. But keep in mind the process will be very similar no matter what application you’re using.

PRO TIP: Check out our Complete StreamYard Tutorial.

Go to Create, then Live Stream and select a new destination. From here, select Custom RTMP. This is where you can paste the Stream URL and the Stream Key.

Creating a live stream with a custom RTMP
Create a new live stream using a custom RTMP

In StreamYard, you can enter a Nickname and save this as a preset for later use.

Then select Add RTMP Server to save that.

Once the details are in, you can select Create Broadcast.

Enter the Stream URL & Stream Key to your live streaming software

From here, you’d set up your broadcast as usual. Bring in your cameras, graphics, titles and anything like that.

Once you’re all ready to go, hit the Go Live button.

At this point, your live streaming software will be sending your live stream through to Instagram. BUT, you’re not actually live on Instagram yet.

So go back to the Instagram Live Producer window where you previously copied the live stream details from. Now you’ll see a live stream preview appear in that window.

Press the Go Live button when you’re ready

When you’re ready to go live, simply hit the Go Live button in the top right corner of that Instagram window.

Now you’ll be live on Instagram!

During the Instagram live broadcast, you can view and respond to comments in that window. However all the controls will be back in your live streaming software.

Comment section in Instagram Live Producer
You need to access comments in Instagram, everything else is in your live streaming software

So you would switch back to your live streaming software to switch cameras, bring on guests, add fancy animations and all of that stuff.

But right now, you need to go back to the Instagram Live Producer window to view and interact with comments.

When it’s time to end the live stream, you want to end it in the Instagram Live Producer window first. Click End Live Video in the top right hand corner.

One thing to note is that some live streaming software don’t support vertical streaming yet. They only support widescreen live streams which means your stream won’t be fullscreen and it will be pushed to the top. See the image below as an example.

Wide screen in a vertical live stream
Platforms like StreamYard currently don’t support vertical live streaming

At the time of writing, StreamYard is one of the platforms that does not have any preset templates to help you create portrait live streams.

But other options such as Ecamm Live and OBS Studio do support vertical live streams.

This is something StreamYard and other platforms will hopefully roll out soon.

PRO TIP: Find out the Best Live Streaming Software for Mac, Windows PC and Android/iOS.

#3: YoloLiv Instream Live Streaming Device

This is a portable live streaming device that’s specifically designed to help you go live in portrait using professional cameras.

Justin Brown holding the YoloLiv Instream
The YoloLiv Instream is an awesome live streaming tool

If you want to go live on Instagram professionally, the YoloLiv Instream is a great way to do it. Especially if you don’t have access to the Instagram Live Producer yet.

Full disclosure: YoloLiv sent out this product. We’re under no obligation to create any videos or do anything at all with it. We’re only mentioning it because we think it’s pretty damn awesome!

While in Option #2 you can go live using professional live streaming tools, the Instream does all of that without the need for a computer.

YoloLiv Instream website
You can create professional live videos without needing live streaming software or a computer

Some of the specs include:

  • USB & SD card input so you can get any files & videos you want to use in the Instagram live
  • For internet access there’s ethernet, wifi and a sim card slot
  • For audio there’s HDMI, two mic inputs and a headphone jack for monitoring audio
  • Built-in touch screen for you to control everything AND you can output the HDMI feed to a larger screen
HDMI, USB and other ports in the Instream device
It has a ton of great connectivity options

Essentially this is a large Android device. It has a bunch of apps pre-installed that will help you with your live broadcasts. There’s Instagram, TikTok, Zoom, Facebook and CapCut.

Having access to these apps means you can edit and post videos from your Instagram live straight from the Instream device.

Scrolling Instagram on the Instream
It comes with a bunch of apps pre-installed that you can easily open up & use

You just open the apps up and go live as usual. But the kicker is that you can connect professional cameras that make your live stream look awesome.

You have access to a ton of great features that you’d usually need the pro-level live streaming software for, like video switching and bringing up titles. You can literally just tap on screen to switch between different tools and graphics while you’re live.

The Instream software
You can insert titles & graphics by tapping a button

It’s awesome that you have access to all of this stuff in one place. You don’t need to have a different tab open for the Instagram Live Producer.

If you want to create pro-level Instagram live videos while using professional cameras but not needing to rely on a desktop computer – the Instream is an awesome option.

YoloLiv Instream Pricing

You can pick up a YoloLiv Instream for $1299.

It’s definitely not on the cheaper end of things but given what you’re getting access to, it could be the best option for you.

Instream pricing
The YoloLiv Instream isn’t the cheapest option but it packs a punch

So those are our top methods for Instagram live streaming.

If you’re interested in leveling up other aspects of your Instagram strategy? Learn How To Create Instagram Stories or How To Create Instagram Reels like a PRO!


Recommended Gear & Resources

Check out an up-to-date list of all the gear, software & tools we use and recommend right now at Primal Video on our resources page here!

Related Content

Share this...

Save this post for later?

Hit the button below and we'll send you this post for later, plus subscribe you to our awesome (free!) Primal Video Insider updates!

Table of Contents
Save this post for later?

Hit the button and we'll send you this post for later, plus subscribe you to our awesome (free!) Primal Video Insider updates!

Hit the button below and we’ll send you this post for later, plus subscribe you to our awesome (free!) Primal Video Insider updates!

More from Primal Video...

Multicam Livestream Video Switcher: Elgato Stream Deck Review! - Streaming media

Multicam Livestream Video Switcher: Elgato Stream Deck Review!

Easily control multiple cameras, screen shares or gaming streams LIVE using a Multicam Livestream Video Switcher! Find out how in …

View →

How to Create a YouTube Channel with your Phone (Complete Beginner’s Guide!)

Starting a YouTube Channel can be a daunting task, but the end results can be totally worth it. With a …

View →
Edit Video Faster: Editing Backwards - Public Relations

Edit Video Faster: Editing Backwards

This is one of those tips that if you don’t do it already, you’ll kick yourself for not thinking of …

View →

How Much We Make From A Video With 1,000,000 Views

If you’ve ever wondered how much YouTubers make or even how much money YOU can make with a successful YouTube …

View →

THIS tool runs my life

This project management tool helps me be more organized than I’ve been in my entire life!  There are HEAPS of …

View →
How to edit videos faster - best video editing tips

How To Edit Videos FASTER (the Ultimate Video Editing Process!)

Learn how to edit videos FASTER with the ultimate video editing process and our top Video Editing Tips to save …

View →

Pick your YouTube Channel Name in 6 Easy Steps!

The name of your YouTube channel makes an important statement about you, the content you’re creating, your brand, and your …

View →
How to live stream with a video camera (or DSLR as a Webcam)

How to Live Stream with a Video Camera or DSLR (as a Webcam!)

One of the easiest ways to level up the quality of live streamed content is to ditch your computer’s built-in …

View →

Facebook Live With Multiple Presenters (UPDATED!)

UPDATED: Learn how to add guests into your Facebook Live stream and use Facebook Live with MULTIPLE Presenters!

View →
Don't miss a thing!

Become a Primal Video Insider to stay in the loop.

If you get my best Blue Steel impression now, just imagine what's waiting for you on the inside...

Become a Primal Video Insider and unlock:

We hate spam and promise to keep your email address safe.
Check out our Privacy Policy for more info!

If you get my best Blue Steel impression now, just imagine what's waiting for you on the inside...

Become a Primal Video Insider and unlock:

We hate spam and promise to keep your email address safe. Check out our Privacy Policy for more info!