Affiliate income is an incredibly powerful revenue stream available to channels of any size – so you can start laying the groundwork from day 1 and scale your income as you grow. It’s such a big part of our business at Primal Video and there’s some awesome tools & tactics that can easily multiply your results, so we decided it deserved it’s own section!
But first – let’s address the elephant in the room…
Unfortunately, Affiliate marketing tends to get a bad wrap. It’s often associated with sleazy marketing tactics, annoying coupon sites, and worst of all – unethical reviewers making recommendations based on the highest commissions, rather than the best products.
It certainly doesn’t have to be that way though! And that’s absolutely NOT what we’re taking about here. Affiliate marketing should always be a win-win-win for everyone…
- A win for your audience, who are looking for the best products/services to meet their specific needs and seeking an expert opinion to short-circuit the research process;
- A win for the companies with great products/services you use and genuinely recommend; and
- A win for you, allowing you to receive an extra stream of (high-leverage) income just for connecting your audience with the products/services that you know will best fit their needs.
Always make sure your affiliate marketing is win-win-win. Always focus on adding value to your audience, never the commissions. We recommend many products with no commissions over those with high-paying affiliate programs, because we know that’s what’s best for our audience.
Now, in the rest of this section we’ll dive into the what, why and how of affiliate marketing – including the key tools and tactics we use here at Primal Video to automate & maximize our affiliate income!